version 2.0!
Lucky needed a site to showcase it's signature line of skateboard hardware, softgoods, and ads. With a packaging facelift, a slick and easy to use interface was worked up to coincide with Lucky's trusty no-frills reputation.
As a classic skate brand, Lucky can rely heavily on it's name and established trademark. The light site structure is a compliment to the brand as it simply displays products and navigates easily.
Actionscript
CSS
HTML